In the fast-growing Saudi market, there was an urgent need for a platform to seamlessly connect businesses and individuals, aligning with the Saudi Vision 2030 program. Responding to this, our Saudi client envisioned creating a platform that would enable Saudi businesses to extend their services globally.

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To develop this platform, we initiated workshop sessions with the client to align on the vision and strategy. As part of the design team, my role involved defining the product goals, understanding the personas, establishing the workflow, and preparing mood boards. Additionally, we developed a design system from scratch tailored to three distinct user types, ensuring a personalized and intuitive experience for each.

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Working closely with the Product Owner and leveraging an agile task tracking system, our team of two designers efficiently navigated the fast-paced changes in product requirements. The platform launched in March 2024, with the design process ongoing to continuously improve and adapt to new needs. This initiative not only connects Saudi businesses and individuals but also contributes to the broader goals of Saudi Vision 2030.